Arnold Langer

He was a visionary and decision-maker. Even in the darkest times and most difficult situations, Kryolan’s founder Arnold Langer neither lost courage nor optimism and especially not his humor. Yet even the strongest persons powers eventually fade away. In deep mourning, we announce that Arnold Langer has passed away at the age of 97 on the 27th of February 2018 in his hometown Berlin.

Born in the Roaring Twenties in Berlin, Arnold Langer early discovered his passion for make-up and theater. His vision to produce stage make-up for the reopened theaters after World War II was the starting point for the successful history of his firm. In 1945, he and his wife, Waltraud Langer, built Kryolan from nothing using diligence, willpower and remarkable persistence. Today, the company has been a leading manufacturer of professional make-up worldwide for more than 70 years and the products are now available in over 90 countries on all five continents.

Arnold Langers credo, first comes the human being, afterwards the company, still illustrates the company’s philosophy. Even today, special requests by make-up artists are a matter for the managing director. Likewise, having a heart to heart with customers and partners is crucial. This individuality made us big.

Across the Atlantic Ocean and at roughly the same time, in 1915, Thomas Lyle Williams created a remarkably similar substance for his sister Maybel.In 1917 he started a mail-order business from the product that grew to become the company Maybelline.

Following the same philosophy, his son, Wolfram Langer and his own sons, Sebastian and Dominik Langer including their families, carry on his work. After a stable past, a modern future now follows, which always bears Arnold Langers legacy in mind.

Makeup of the 1920’s

Makeup of the 1920's

The heavily made-up look of the 1920s was a reaction to the demure, feminine Gibson girl of the pre-war period.In the 1920s, an international beauty culture was forged, and society increasingly focused on novelty and change. Fashion trends influenced theater, films, literature, and art.

Women also found a new need to wear more make-up, as a skewed postwar sex ratio created a new emphasis on sexual beauty.Additionally, as women began to enter the professional world, publications such as the French Beauty Industry encouraged women to wear makeup to look their best while competing with men for employment.

Lipstick became widely popular after Maurice Levy’s 1915 invention of the metal lipstick container.It was available in salve, liquid, and stick forms,and long-lasting, indelible stains were the most popular.Lip pomade, also called lip gloss, was later invented by Max Factor, Sr. in an effort to provide a glamorous appearance to actress’ lips on film. Soon after, ‘natural’ lip gloss was created, which used bromo acid to create a red effect as it reacted with the wearer’s skin.Finally, flavored lipstick was also popular, with the most popular variety being cherry.

In 1916, Max Factor began selling eyeshadow and eyebrow pencils. This was the first time such products were available outside of the movie industry. Max continued to be a driving force behind make-up until his death in 1938. In 1991, his company became a part of the Procter & Gamble family.

In the 1920s, different products were also developed that showed the decade’s preoccupation with shaping the mouth. Metal lip tracers, made in various sizes to satisfy the wishes of the wearer, were developed to ensure flawless lipstick application. Helena Rubinstein created a product called “Cupid’s Bow,” that billed itself as a “self-shaping lipstick that forms a perfect cupid’s bow as you apply it.”The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.

During the 1920s, the messy elixir blushes of past years were replaced by creams, powders, liquids, and rouge papers. Powder blushes became more popular after the invention of spill-proof containers and the compact.

Indelible blushes, like indelible lipsticks, were popular.

What is Professional Makeup?

“Pro”, “Artistry” and “Professional formula” are all terms you hear thrown around within the makeup industry, but what does it all mean? One would assume that if a product labels itself as “Professional”, then it’s used by top qualified artists. However, this is not always the case. These terms have been used so loosely that a vast majority of the time they don’t represent the product.  So what is professional makeup? Let Emmy Award Winning Makeup Artist Kevin James Bennet explain:

1. Quick and Precise Application  The products are formulated for a quick and precise application as pro artists don’t have time to struggle with temperamental products.

2. Formulation   Professional quality makeup is formulated to be stable, non-toxic and resists wear on long shoots and in unpredictable weather and temperature conditions. The Kryolan TV Paintstick is a full coverage foundation that is long-wearing and sits comfortably on the skin.

Professional makeup

3. Ingredients- Professional makeup is suitable for sensitive skin as the products are made from quality ingredients that are non-reactive and free of known irritants.  Pro makeup companies try to avoid highly “active” skincare ingredients, comedogenesis and scent. This greatly minimizes the possibility of allergic reactions and allows pro products to be used safely and comfortably, for long periods, on a broad spectrum of skin types. The Jean d’Arcel High Definition Mascara is a hypoallergenic mascara that is perfect for contact lens wearers and sensitive eyes.

4. Packaging- Professional product packaging is not elaborate- it is minimal, utilitarian, and makeup kit-friendly (not bulky or heavy). An authentic pro makeup company spends money on the formula, not the packaging.⠀For example, the eyeshadow palette Metallique 5 Colour Palette is sturdy yet lightweight.

5. Drugstore Products – Professional products may appear to have “drugstore” prices, but don’t be fooled. Pro makeup companies don’t waste money on-trend ingredients, expensive packaging, advertising, beauty influencer pay-offs, affiliate programs.The money is in the formula, so the cost is kept “makeup kit-friendly” as pros purchase a lot of makeup.⠀

6. Labelling and Trends- Putting the word PRO on a label, or using words like “artistry” in marketing does not make a product or brand professional quality. A “pro” makeup company doesn’t follow trends or create products targeted to appeal to beauty influencers and their followers- that is not their target audience.⠀Authentic Professional Makeup companies create products that address the needs of the professional community. They utilize feedback from working pro artists and employ formulators who understand these needs. These brands are often also pioneers in cruelty-free makeup!

We hope this assists you in understanding what “Pro Makeup” is and help you select the right products for you!   Credit to Kevin James. Visit Online Lashes and Kryolan Makeup Stockist.